Hey,
I'm Roy.
Product Designer & Builder
I enjoy taking complex flows apart and rebuilding them into clearer, more usable product experiences.
Currently designing the author experience at Spines, helping writers move through publishing workflows with more clarity and control.
Problem solver · Builder · Surfer
Spines - Pricing & Checkout
Redesigned pricing and checkout for a publishing platform: two audiences, one system, from discovery to payment.
View project: Spines - Pricing & Checkout
Spines - Mobile Dashboard
Redesigned the author dashboard as a three-state adaptive experience, with each screen tied to where the author is in the publishing process.
View project: Spines - Mobile Dashboard
Spines - Upgrade Experience
Designed a self-serve upgrade system for plan upgrades and add-on purchases, replacing a sales-dependent process.
View project: Spines - Upgrade Experience
Feedback - Sports Coaching Platform
An end-to-end concept for a sports coaching platform: asynchronous video feedback delivered at the frame level through AI, community, or a professional coach.
View project: Feedback - Sports Coaching Platform