Hey. Glad you're here.

Experience

I'm currently a product designer at Spines, an AI-powered self-publishing platform, where I've spent the past year as the company's sole designer.

Alongside product design, I built and continue to maintain the company's design system while working closely with engineers to shape and ship new features. Over time, my work expanded beyond design into research, internal tools, and improving the workflows behind the product itself.

Before that, I worked as an in-house designer in the IDF and took on freelance projects across different product domains.

Character

If I don't know how to do something, I figure it out.

I'm rarely interested in staying strictly within the boundaries of a role. The most interesting problems usually sit somewhere between design, product, and technology. If something can be improved, I'll usually get involved.

I care about doing good work, helping the people around me succeed, and leaving things better than I found them.

Before design, I completed an extended service in an elite military unit and spent a year traveling the world. Both taught me to adapt quickly, stay calm under pressure, and feel comfortable in unfamiliar situations.